Associative reasoning links different sensory experiences by apparent similarities. Its neurological basis proves to be the blending of the signals of different somatosensory pathways. Associative reasoning combines different otherwise unrelated sensations. It facilitates the development of intuition, fantasy and creativity. It also diversifies interpretation and enhances resourcefulness. The associative reasoning relates to synaesthesia[i] which is the phenomenon of a union of dissimilar sensations in perception.